I am a proud member of the Métis Nation of Saskatchewan, who has an entrepreneurial and creative spirit.

As an accredited business communicator (ABC), I have over 35 years of valuable strategic communications, media relations and marketing experience from high profile clients such as Regina & District Chamber of Commerce, Regina Bypass Project, Regina Airport Authority, Regina Exhibition Association Limited, Regina Public Library, SGI, the Saskatchewan Roughrider Football Club, City of Regina – Mayor’s Office, Canadian Blood Services, Saskatchewan Special Olympics and CKRM Radio.

Presently, I am the owner of Outlaw Communications and former CEO of the Regina & District Chamber of Commerce.

My key role is to provide my clients with strategic communications and business opportunities, media relations support and training, social media planning and execution as well as strategic marketing advice and stakeholder relations.

In addition to my passion for business, my primary strengths include strategic communication planning, crisis communications, creative writing, media relations support, media training, branding, marketing, issues management, strategic planning and relationship building.

I approach each business, communications or marketing issue with a strategic mindset, focusing on desired outcomes rather than outputs or non-measurable pursuits.

Too often leaders get focused on tactics or outputs instead of measurable objectives. Without measurable outcomes, it is difficult to determine whether the business or communications strategy is successful.

I feel that a solid, well thought out multi-level strategy is a key component of any strategic business, communications or marketing initiative or yearly plan.